Create engaging content

Writing an engaging piece of content isn’t always easy. You won’t always get it the first time, and it takes practice. But here are some helpful tips to aid you in that process.

Breaking up text.

Having large pieces of text can be daunting and off-putting for your audience. Give them the stepping stones to finishing the article; break it up with white space

Visuals are a very important aspect, especially if you wish to encourage engagement with your posts. An article by Segue Technology suggests that white space can add balance to your visuals. But, not only that, it helps users retain more information because there are little to no distractions.

Improving legibility can work wonders.

Visual Elements

Ever heard of the phrase ‘A picture is worth a thousand words’? Visual elements are a GREAT way to demonstrate an idea. If you have an image that is paired correctly with the information you have given, your users are more likely to retain 65% of what they have read three days later.

Additionally, by adding visual elements within your content, you’ll have a piece of writing that is far more interesting to look at and engage with. Which, in the long run, will encourage your readers into sharing your blog posts.

Back up your knowledge.

Want to be a credible source? Back up your knowledge. Prove to your audience that you know what you’re talking about.

So, you know 8 ways to teach a dog to tap dance? Where have you found these techniques and are they proven? These are the sorts of questions your followers will be asking themselves. Prove your facts to be true.

Simplify complex ideas

Using a metaphor for a complex idea is an excellent way to help your audience understand. Rather than a long-winded explanation that makes zero sense, put it into a context that they’ll understand. It will make your work more comprehensible.

If you’ve got simple answers to their questions, you’ll be more likely to retain their interest. Don’t hide their solution in a tangled piece of text. Give them what they need otherwise they will lose interest.

If you require any help with creating content or anything else for that matter, contact our tenants CBF Creative. 


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