Amazing Case Study for one of the No1 Tenants.
Customer: CW Creative on behalf of Typhoo Tea.
Service Supplied: Print, Hand finishing and Distribution.
Job: Launch of new Typhoo Health and Healthier range tea bag.
CW Creative contacted us after finding our CBF Fulfilment website online.
They needed a printer and fulfilment house that could produce a job for them, complete it to a high standard and deliver within one working week, and just a week before Christmas.
The job involved printing 50,000 5×5″ information cards. These were printed double sided on a high grade Silk paper stock and trimmed down to size.
The customer supplied to us 50,000 of the new Typhoo tea bags that were being launched. We liaised with Typhoo Tea to ensure the Tea Bags came to us on time and packaged in the correct as so we could handle them as quick as possible.
Once the tea bags came in we instantly began the work through our hand finishing department of affixing via a glue dot one tea bag on to each information card that we had printed.
Due to our extensive hand finishing department this took us just 6 hours to complete the 50,000 units.
We then had to box the tea bags carefully in to standardised quantities and prepare them for distribution to multiple delivery addresses across the country.
I am pleased to say everything went out to schedule, on time, just before Christmas ready for the big launch.
The customer was over the moon as they had not only not been able to find any other supplier that could complete the work in time before Christmas. We came in under what was actually a very tight budget for the amount of work and service that was needed.
Once they had actually received the items they complimented us on our overall service, including our level of communication throughout the whole process, our level of understanding of the job ahead, print quality of the information cards, finishing quality, standard of packaging, the fact we created a schedule in a tight situation and stuck to it and delivered on time as promised. All with their budget.
The campaign was a success and we are looking forward to working alongside CW Creative on other Campaigns in the near future. A new customer successfully won over.
Want to know more about CBF, their print and mailings? Why not give them a call on 01452 346833