Social Media is a funny thing. It can connect you to all corners of the globe, within a matter of seconds and you don’t even have to leave the spot you’re sat in.
It’s the perfect place to advertise your business, create meaningful relationships with customers and appeal to your demographics. But, which platform is more suited to your way of doing things? Let take a look.
We’ll start off with Facebook, as it has the biggest demographic of people. With over 2 billion people worldwide, that’s a hell of a lot of people to reach. However, because of its versatility, when it comes to demographics, you can use that to your advantage. Especially if your target market is broad.
Facebook integrates a plethora of different mediums into its platform. From GIFs (Graphics Interchange Format for those of you who don’t know), Videos and Images. When combined, these can be a handy tool to draw attention to your campaigns. Visuals are the most important thing you can include in your posts.
And, if you’re a business page, you have extensive tools at the tips of your fingers.
Did you know you have access to an insights tab if you have a business page? This handy tool allows you to view your demographics. Which age group interacts with you most and which age group tends to steer away from you. From this, you can customise your content style to them.
Instagram reaches over 800 Millions users per month. That’s a lot of people. And, it’s an excellent platform to showcase your personality and create a bond with your customers. Show pictures of the team, your products and maybe networking events. Anything you feel that will spark interest in your audience.
Additionally, incorporating hashtags within your posts will boost visibility and increase engagement. You can have up to 30 hashtags per post, so think of the most relevant ones to your audience.
Let’s not forget Instagram Live/Stories either. They add a more personal connection with your followers. Let them see what else going on behind the scenes other than your posts. Instagram Live is particularly useful for live interaction with your audience. Answering their questions and queries then and there. It shows them there’s a face behind the camera; a personality.
Instagram is particularly useful for businesses that rely heavily on visuals to promote their products. Whether it’s skincare, food, clothing or anything similar.
I’ll cut straight to the chase with this one. Snapchat appeals to the majority of the younger generation. In the UK it is estimated that 61% of Snapchat’s users are under the age of 30.
Snapchat is perfect for creating short, yet informative content in a unique way. Of course, this platform relies heavily on videos and visuals so use it to your advantage. You could create short a snappy interviews, review products, discuss the latest topics in your industry. Video marketing is on the rise, so it’s important to consider this platform as a strong candidate.
LinkedIn is mainly targetted towards businesses. With over 94% of B2B Marketers using it as a platform to distribute content. It’s primarily used as a platform to hunt for jobs or recruit new members. However, it does have its usefulness. With it being at the forefront of connecting B2B buyers and sellers.
It’s seen as a trustworthy platform to produce content and create a professional brand for your business. Alongside building and maintaining relationships with other business professionals. This platform offers real-time sales updates, lead recommendation and suggestions and the ability to target audiences based on their seniority rather than age.
This is the perfect platform for targetting serious clients or “corporate business”, so to speak.
To conclude, each social media platform is unique in its own right. But, it’s down to you which one is best suited to your businesses goals. That’s not to say, however, that you can’t use more than one, or even all of them for different purposes. Just make sure it’s right for you and your long-term goals.