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Talking to a lot of our clients over the last 18 months, the cost to acquire a new client has hit the point where the PPC campaigns are simply not cost-effective. We have certainly found this with the Fulfilment Business it was costing us £150 per conversion no matter how much we tweak or play with the campaign structures.
Even some multi-national businesses we deal with have pulled the advertising right back in the UK and had to rely on the online Marketplaces and multi-site retailers to get any throughput of products.
I was always told as a child that big corporations will run the world one day and it has certainly happened.
But is there another option? Is anyone out there with some sane advice and guidance to steer how we can move forward?
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